Verizon CFO Fran Shammo has come out saying the carrier will throw its support behind Windows smartphones with the release of the first LTE Windows phone for Verizon later this year. Shammo said the market is dominated by Apple and Android and that a third platform will spur greater competition and reduce prices.
The smartphone Verizon is banking by Microsoft is known only by its code name "Appolo" for now.
Wireless carriers typically must pay the full price of the smartphone, then sell it to consumers at discounted rates. They earn the money back with pricey data plans. The wireless carrier would earn greater profits if there were more competition driving down the price they must pay for the smartphones.
Meanwhile, AT&T has already released the first Windows LTE phone on the market, the Nokia Lumia 900 and HTC Titan II beating Verizon with product to market, and the Lumia 900 is the third release in the US following Nokia's partnership with Microsoft.
Apple is expected to release its newest version of the popular iPhone as a 4G/LTE phone sometime around October of this year.