Airlines Are Googling You To Find Out What You Look Like Before You Get To The Airport
Have you ever Googled your name? Most of us have, curiosity and a little bit of fear create the interest. But you're not the only one Googling you, in addition to nosy people, prosecutors and employers, airlines will soon start Googling your picture once you buy a ticket. Seem a little creepy?
British Airways is launching its "know me" program in the U.K. and the U.S., where it will Google passenger's faces so they know who you are once you arrive at the airport terminal. The airline will deploy your picture across the terminal to ticket agents and roaming customer service agents, hoping they spot you, they intend to approach you and welcome you in person, face to face.
Jo Boswell, head of customer analysis says, "We’re essentially trying to recreate the feeling of recognition you get in a favourite restaurant when you’re welcomed there, but in our case it will be delivered by thousands of staff to millions of customers. This is just the start — the system has a myriad of possibilities for the future." Its kind of like the airline's version of the popular TV show Cheers, where everybody knows your name.
Just one thing, they are Googling those who have filed past complaints. Apparently, by giving someone some special recognition and making them feel important goes a long way towards turning their opinion around.
As part of the whole Know Me program, the airline will also be equipping flight attendants with your flying profile, details about who you are, what you like, your eating preferences, onward gate connections, how often you fly, in what cabin you have flown before, your frequent flier status, how many bags you've brought along, along with a new program that helps predict things that you're more likely to complain about.
So far only British Airways is using this program, but reportedly OneWorld partner American Airlines is studying the program as well.