Who Buys iPhones, Who Buys Androids; Who Will Change And Who Is Loyal
With the smartphone dominating phone sales by an overwhelmingly large margin, it has shaped up to be a battle between Apple's iPhone and Android based phones of various sorts, with a combined marketshare of 85% while Windows, Nokia and Blackberry collective accounting for a mere 12-15% of all sales combined.
But who is buying what, and how many people will switch to a competing platform?
According to a new study by AYTM Research, Android users are 2.4x more likely to switch to an iPhone than vice versa.





